Maybe we missed something in the earlier blog about Kanye and Paul. Sure the premise that brands need to have relationships with others to remain culturally relevant still applies. But there's also this - do the thing you love, connect with others who share your interest in that thing, and then go do it together. Paul McCartney, the cute now 70-something Beatle, provides the instrumentation for Pop-Star Rihanna's newest single, FourFiveSeconds. Once accused by songwriting par